What age groups are driving pet population growth?
What age groups are driving pet population growth?
Trends in pet ownership are closely linked to global demographic changes.z Millennials, adults between their early 20s and late 30s,representa growing constituency of pet owners as they are more likely to havechildren later in life, work from home or in hybrid formats and havea higher income and level of education.27z In the United States, millennialsnow account for a third of all pet owners, the largest proportion of anygeneration.
z Half of the dogs and cats adopted in urban China were by people born in the 1990s.
z In the UK, 35% of millennials report owning a pet or planning on adding one in the near future.30z Older age groups are also increasingly likely to have pets for the companionship and health benefits that companion animalscan provide.
Early analysis also shows that Gen Z, despite their young age, represents a growing segment of pet owners (14% in the U.S.) and may accelerate the ‘pet boom.’
